Bachelor of Business Administration (Hons)- Asia e University

• The programme is internationally benchmarked, approved by the Malaysian Ministry of Higher Education and accredited by the Malaysian Qualifications Agency.
• Interactive learning activities, assignments, online discussions.
• Easy access to myPLS anytime, anywhere, any device.
• Access to the physical and digital library comprising of around 190,000 e-books, 95,000 e-journals, and 2.4 million e-theses titles accessible anywhere anytime.

At the end of the programme, students are able to:

• Evaluate theories and concepts in business studies;
• Communicate creative and innovative ideas effectively;
• Apply critical thinking skills for decision making;
• Display innovative entrepreneurial skills;
• Demonstrate leadership, teamwork, communication and social skills in accordance with ethical and legal practices; and
• Apply the skills and principles of lifelong learning in their academic and career development

Core Subjects

• Principles of Management
• Business Mathematics
• Office Application Software
• Introduction to Financial Accounting
• Principles of Marketing
• Business Statistics
• Microeconomics
• Introduction to Finance
• Human Resources Management
• Macroeconomics
• Organisational Behaviour
• Operations Management
• Business Law
• Management Information System
• International Business
• Business Research Method
• Strategic Management

Concentration Subjects

Choose one(1) only

1. Marketing and E-Commerce

• Marketing Management
• Integrated Marketing Communication
• Customer Relationship Management
• Internet Marketing
• Advertising and Direct Marketing
• Consumer Behaviour
• International Marketing
• Introduction to E-Commerce
• Intermediate to E-Commerce
• E-Advertising

2. Accounting and Finance

• Islamic Financial System
• Cost Accounting
• Corporate Finance
• Investment Analysis
• Financial Accounting and Reporting
• Management Accounting
• Auditing
• Principles of Taxation
• Financial Markets and Institutions
• International Finance

3. Business Information System*

• Fundamental Concepts of ICT
• Ethics and Law in ICT
• Information Systems Analysis and Design
• The Internet and World Wide Web (WWW)
• Data Warehousing
• Decision Support Systems
• Accounting Information System
• IS Audit and Control
• IS Strategic Planning
• IS Project Management

* Will be offered subject to availability

Elective Subjects

Choose four(4) only

• Service Quality Management
• Business Communication
• Event Management
• Record Management
• Project Management
• Industrial Training or Project Paper

General Subjects

Applicable to International Students (Abroad)

• Academic Writing
• Comparative Ethics
• Social Responsibility Project
• Fundamental of English Grammar
• The Web Economy

University Compulsory Subjects

• Information Literacy and Research Skills 2
• Entrepreneurship in Asia
• Asian Studies

Regular Entry

• STPM / ‘A’ Level or equivalent qualifications with minimum Grade C (CGPA 2.0) in two (2) subjects AND pass in Mathematic and English Language at SPM / ‘O’ Level or equivalent; OR
• STAM with minimum Grade Jayyid AND Pass in Mathematic and English Language at SPM / ‘O’ Level or equivalent; OR
• A Diploma / Advanced Diploma OR equivalent qualifications; OR
• A Matriculation / Foundation Programme or equivalent qualifications with minimum CGPA of 2.00; OR
• UEC with minimum Grade B in five (5) subjects AND Pass in Mathematic and English Language; OR
• Other recognised equivalent qualifications

Minimum English Language Requirements :

• Minimum score of 5.5 for IELTS; OR
• Other recognised equivalent qualification.

* The above entry requirements serve as a guideline. Applicants are responsible to verify the requirements by contacting the University’s Admission Unit.

Roshd offers a scholarship in this program for refugees in Middle east

Program’s Fees after scholarship: 4000 $